Public Relations & Marketing Writer
Public Relations & Marketing Writer
January 3 - Tailoring Your Message
January 10 - Formatting Your Manuscript
January 17 - Editorial Calendars
Jannuary 24 - Online Research Part I of II
January 31 - Online Research Part II of II
February 7 - Seasonal Ideas
February 14 - Looking for Content?
February 21 - Grab Attention with Your Headlines and Subject Lines Part I
February 28 - Grab Attention with Your Headlines and Subject Lines Part II
March 7 - Exploring Media Web sites
March 14 - Investigate Smaller Niche Publications
March 21 - Blogs: PR/Marketing Tools?
April 4 - Don't Write Angry
April 11 - Watch Your Gender Language
April 18 - You Had To Be There
April 25 - What Goes Into Your Employee Newsletter?
May 2 - PR Prep 101
May 9 - What's Your USP? Part I of III
May 16 - What's Your USP? Part II of III
May 23 - What's Your USP? Part III of III
May 30 - Get Ready for the Pitch
June 6 - Say No Nicely
June 13 - Do You Really Know the Rules?
June 20 - Getting Personal Part I of II
June 27 - Getting Personal Part II of II
July 4 - Ready-Made Visuals
July 11 - Basic Principles for Press Kits
July 18 - Get Creative with Feature Releases
July 25 - Use PR to Recruit Employees
August 1 - Speech Writing Survival Guide Part I of II
August 8 - Speech Writing Survival Guide Part II of II
August 15 - Giving It Away
August 22 - When They Want a Revision
August 29 - I Feel Your Pain
September 26 - State Your Objectives
October 3 - Say What?
October 10 - Credible Writing
October 17 - Finding Your Voice
October 24 - Becoming a News Junkie
November 7 - Enhance Newsletter Pieces Through Layout
November 14 - Exploring the (Nonvisual) Senses
November 21 - Gaining Recognition via Controversy
November 28 - Your Audience May Be Bigger Than You Think
December 5 - Creativity Exercises: Word Music
December 12 - Use Autoresponders to Keep in Touch
December 19 - Recommended Winter Reading
December 26 - Preparing for 2003 Part I of II