Public Relations & Marketing Writer
Public Relations & Marketing Writer
January 2 - Preparing for 2003 Part II
January 16 - Readability Tests for Your Writing
January 23 - First Person or Third Person?
January 30 - Two Extra Areas for Research
February 6 - Eleven Principles for Clarity in Writing Part I of II
February 13 - Eleven Principles for Clarity in Writing Part II of II
February 20 - Are You Reachable?
February 27 - Using Education for Promotion
March 6 - Proofing Lessons for Email
March 13 - HTML Versus Plain Text: Points to Consider
March 20 - HTML Versus Plain Text: More Points to Consider
March 27 - Use Personas to Create "Personable" Copy
April 3 - Use Association Web Sites to Research Journalists
April 10 - Finding Leads Through PR
April 17 - Four Ways To Keep Your Emails Out of the Junk Box Part I of II
April 24 - Four Ways To Avoid Being Labeled Junk Email Part II of II
May 1 - Make the Most of Your Releases
May 8 - Five Principles of Persuasion
May 15 - Nine Channels for Employee Communication
May 29 - Dealing with Media Letdowns
June 5 - Email Etiquette: Three Don'ts and Four Do's
June 12 - Four Ways to Reduce Writing Time
June 19 - Eight Tips for Tip Sheets
June 26 - Use Surveys for PR Efforts
July 3 - Making Releases Web-Ready
July 10 - Avoiding International Missteps Part I of II
July 17 - Avoiding International Missteps Part II of II
July 24 - How to Create Outstanding Press Kit
July 31 - Remember Basic Details
August 7 - Keep Your Bios Current
August 14 - Guidelines for Query Letters
August 28 - Writing PSAs
September 4 - Know Writers' Rights
September 11 - Blogs Revisited
September 18 - ELM Theory
September 25 - Email Interview Guidelines
October 2 - Q&A Sheets
October 9 - Web Sites for Crisis Communications
October 16 - Benefits to Following Up: Eight Reminders
October 30 - Grammar Pitfall #1 - Verbs Agreeing Subject Number
November 6 - Grammar Pitfall #2 - Using Commas, Part I of II
November 13 - Grammar Pitfall #2 - Using Commas, Part II of II
November 20 - Grammar Pitfall #3: Ambiguous Modifiers & Pronouns
November 26 - Using Case Studies
December 4 - Jumpstart the Conversation
December 11 - Communicate Via Metaphor
December 18 - Four Ways to Prepare for 2004